In today’s fast-paced optical world, successful patient care depends on more than clinical expertise alone. Clear communication, strong teamwork, and the ability to adapt to different personality types are essential to creating an exceptional patient experience. That’s why our recent colour personality profiling workshop with Faith Donaldson Optometrists practice team—optometrists and support staff—was such a valuable investment.
Colour profiling groups communication styles into four colours:
Red (direct), Yellow (enthusiastic), Green (supportive), and Blue (analytical).
We all show a mix of these traits, but understanding our dominant style—and those of the people around us—helps us communicate more effectively.
Why This Matters in an Optician Practice
Optometry is a unique blend of clinical care and customer service. Patients come with varying needs, anxieties, and communication styles. So do team members. When we understand these differences, we can adapt our approach—improving outcomes, reducing misunderstandings, and strengthening trust.
Stronger teamwork: Knowing each other’s styles reduces misunderstandings and helps the team collaborate more smoothly, especially during busy clinics.
Better patient experiences: Patients also exhibit these communication styles. Recognising them means we can tailor the way we explain tests, results, and recommendations—helping every patient feel understood and reassured.
Less stress, more confidence: When we appreciate different communication preferences, it’s easier to stay calm, adapt quickly, and avoid unnecessary friction.
“The session gave us valuable insight into how we can work more harmoniously as a team and deliver an even more personalised, positive journey for every patient who walks through our door.”
Why Colour Profiling Is a Smart Investment for Optical Teams
For optometry practices looking to improve performance, colour personality profiling delivers clear advantages:
- Higher patient satisfaction and retention
- Improved teamwork and reduced conflict
- More effective handovers and smoother patient flow
- Enhanced staff morale and engagement
- A more consistent, personalised approach to patient care
It’s an accessible, memorable, and practical tool that starts delivering results immediately.
At Solasta Healthcare we’re excited to help forward thinking practices to use colour profiling as part of their practice culture—supporting clearer communication, stronger relationships, and exceptional care!!
If you’re an optometrist practice and would like to learn more contact us today and we’d be delighted to explore how we can help!
📞 Call us: +44 2840 648486
🌐 Website: www.solastahealthcare.com
📍 Location: Unit 70, The Boulevard, Banbridge BT32 4LF
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